Victoria Waldman

Waldman Research is led by Victoria Waldman, who has identified revenue and customer loyalty growth opportunities for high profile, multibillion-dollar companies for 18 years. She has a proven record of success in differentiating brands and gaining market share through ad hoc brand positioning, product development and advertising research. In addition to her extensive quantitative experience, Victoria is a Burke Institute trained moderator who has led hundreds of qualitative research sessions in a variety of industries.

Victoria approaches each engagement with agility, curiosity, honesty, tenacity and a sense of humor.  Her research experience includes but is not limited to:

  • Cable & telecommunications (residential and business services)
  • Consumer financial services
  • CPG
  • Education
  • Hospitality
  • Pharma

​An eight-time marathon finisher, Victoria serves on the board of Philly Girls in Motion which empowers girls through sports and fitness to develop self-awareness, build confidence and drive personal growth in a positive environment. A member of the Insights Association and Qualitative Research Consultants Association (QRCA), Victoria also serves as a mentor to young research professionals through Women in Research (WIRe).  



"If you are looking for a true partner who is flexible to the customer needs, has excellent and outstanding quality of research analysis and results presentation and knows how to meet project timelines in a timely manner, Victoria Waldman is your person. She is fun, upbeat, digs deeper to understand your research needs quickly and effectively."

“Victoria is able to weave several sources of data into actionable insights. Recommendations related to our fundraising strategy resulted in a five-fold return on research investment in the next telephone fundraising campaign.”

"Ultimately, I trust Vicki implicitly and if I could clone her, I would. Anyone who is looking for honest research answers would be lucky to work with Vicki. I cannot recommend anymore more highly than I would recommend Vicki."


"Victoria is a high-touch consultant offering her clients exceptional service and insight. Having worked on the client-side, Victoria thoroughly understands internal business dynamics, and is able to successfully navigate the competing needs of multiple constituencies within her client companies."

"Victoria has a very professional yet very personable personality that makes working with her very easy regardless of the difficulty of the project. She is very detailed oriented and proactive as well as understanding. Additionally, she has very good business acumen, which helps immensely when faced with situations that require non-traditional or out of the box thinking."

"I had the pleasure of working with Victoria on several projects. She is smart, quick on the up-take and a great listener. Victoria is able to keep the big picture in mind when dealing with multiple view points and is able to keep people and projects focused. Her ability to review large amounts of data points / inputs and boil it down to actionable insights is impressive."