We'll perform a comprehensive industry, company and competitive review. We want to build upon what you already know, not duplicate it.
We’ll prioritize research objectives by fleshing out the business issue and how results will be used.
We’ll design a customized research plan based upon objectives, schedule, budget, target audience, and topic.
This is where all our planning comes to fruition! It includes data collection, analysis, and the summary of findings.
We’ll facilitate an interactive work session with stakeholders to review insights, implications, and next steps.
Qualitative research provides context to bring data to life. Focus groups, 1:1 interviews and ethnographies can be useful for understanding people’s needs, testing concepts and identifying the real issues at play. Previous audiences include:
When the objectives require quantification, such as determining the incidence of certain behaviors or comparing the views of multiple target audiences, Waldman Research will design and field a structured survey. Examples of past work include:
Improve the ROI of previous research by having Waldman Research synthesize your internal transactional data, syndicated reports and/or ad hoc proprietary findings into one holistic story that can be socialized within your organization.